Step into the vibrant rhythm of Marrakesh–a city where color, culture, and contrast collide. The hum of the souks, the scent of fresh mint tea, the glow of golden hour against terracotta walls and intricate zellige tiles—every moment is a feast for the senses. 

Whether you're swept up in the city's electric energy or sinking into the quiet luxury of a hidden riad, Morocco is a source of endless inspiration, and every experience lingers long after you leave. 

Here are our top picks for enjoying the city: 

Stay

Pure House Riad – Hidden in the heart of Marrakesh, this tranquil riad is the epitome of natural beauty. Sun-drenched courtyards, natural textures, sprawling plants, and an energy that’s effortlessly serene. Our new Olive Palmas print fits right in—earthy, effortless, and made for golden hour lounging. 

Pure Farm House Hacienda – A slow-living sanctuary where time stretches, and the only agenda item is to enjoy. Here, you can wake up surrounded by nature, and spend the day draped in our new pink palette, poolside and at peace. A place where everything—right down to your wardrobe—just works.

Riad Nelia – A tucked-away jewel in the Medina, this chic riad is all high-contrast beauty: textured walls, jewel-toned accents, and a rooftop that demands a sunset toast (or an excellent breakfast spread!). Our new Pink Lotus Print is practically made for the space. For a more understated look, chill by the pool in our new Bone smocked bikinis. 

Explore

The souks of Marrakech are a lesson in organized chaos: a kaleidoscope of color, scent, and sound. Spices piled high, woven baskets in every shade imaginable, artisanal treasures that beg to be taken home. Our Moroccan Market collection is a love letter to this energy—something beautiful to bring back, no haggling required.

Beyond the city, the desert calls– enjoy an afternoon camel ride through dunes that stretch for miles. There are tons of options just outside the city, and your riad concierge will know the best guides. 

Taste

 

Morocco is best experienced bite by bite. Slow-cooked tagines, pastilla dusted in cinnamon, warm bread torn by hand, dipped into fragrant oils. And always, always, mint tea—poured high, sweetened just right.

Mandala Society is a must. Cozy and inviting, this multi-story café serves up fresh juices, nourishing dishes, and a rooftop view that feels like a hidden gem in the heart of the city.

For a livelier night out, head to DarDar, where incredible cocktails, flavorful bites, and live entertainment create an unforgettable atmosphere. Musicians, dancers, and even a local magician weave through the space, making it a full sensory experience—one that lasts well beyond the final toast.


For the best seat in the house, head to the terrace at Dar Esselem. Order a spread, watch the city glow, and toast to a place that feels both completely foreign and exactly like home.

March 31, 2025 — Caroline Robinson